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Influencer Partnerships
In late 2022, I took over the influencer partnership team, just as the company began to invest in a robust influencer partnership program in collaboration with pharma companies. Since taking over influencer partnerships, my team's work has contributed to over $4m in revenue from over 20 campaigns. The influencer team manages sourcing influencers, cross-functional project management, contracting and payments, content edits and approvals, influencer relationship management and more.
MyCrohnsTeam Campaign
We partnered with four micro-influencers over the course of around six months. Each influencer posted between 3-6 times, for a total reach of 76k. This campaign had an EMV of $105k, and a budget under $10k. Our overall engagement rate was 7%, and we received 300 clicks to the link in bio.
MyMSTeam Campaign
We partnered with four micro-influencers over the course of around six months. Each influencer posted between 3-6 times, for a total reach of 44k. This campaign had an EMV of $45k, and a budget under $5k. Our overall engagement rate was 9%, and we received 235 clicks to the link in bio.
MyLupusTeam Campaign
We partnered with two influencers over the course of four months. Each influencer posted between 3-6 times, for a total reach of 21k. This campaign had an EMV of $29k, and a budget ounder $15k. Our overall engagement rate was 8%, and we received 156 clicks to the link in bio.
MyPsoriasisTeam Campaign
We partnered with three micro-influencers over the course of around six months. Each influencer posted between 1-6 times, for a total reach of 101k. This campaign had an EMV of $12k, and a budget under $5k. Our overall engagement rate was 1%, and we received 248 clicks to the link in bio.